Social Media Brand – 4 hours

TRAINER  Julian Lewis

Format  Date (TBD)

Interactive webinar : 4 hours

Attendees

Webinar: 15 people

Targets

Managers, executives, professionals, graduates, master graduates, and anyone who needs a Social Media/ Digital presence for their career/ career development/ job search.

*An intermediate level of English is required.

Concept & Goals

Social Media and LinkedIn will show the importance of developing a relevant and valid Social Media presence. Using practical examples, we’ll look at how this can help outreach and ‘reachability’, as well as a framework for maintaining continuity and a professional image

Content

Building and developing your own Media/ Digital presence

• Setting up and maintaining your “Brand of Me”;
  • Before the session all attendees should have at least LinkedIn and Facebook accounts.
• Analysing which media and social platforms to be present on;
• Focus on LinkedIn, Facebook and Twitter;
  • The pros and cons of these competitive media.
• Managing your own website versus maintaining your LinkedIn and Facebook profiles;
• Do’s and Don’ts;
  • Putting in place ‘safety-nets’ for your Social Media.
• Checklists for an effective and successful LinkedIn and Social Media Presence.

Certification

At the end of the course a certificate of participation will be issued