Business internationalisation: exploring international markets

from: 520,00  (ex. VAT)

Guiding the participants through the whole decision-making process aimed at designing the company export policies. From the analysis of all opportunities and challenges presented by the market to the evaluation of potential benefits for their company and to the identification of all tools and strategies they have at their disposal in order to grasp the right opportunity.

LBR # : B248141 – Ministerial Authorization #: 10114513 / 0

SKU: N/A Category:

Trainer: Luisa Baldeschi

Date:  TBD Based on the number of participants

* The course will start with a minimum of 5 participants

Course structure

1 hour: introductory checkup, presentation of contents and methodology
Five 3 hours modules


Webinar: 12 people


The course is designed for companies that want to expand on foreign markets and for those companies that are already active on foreign markets and want to improve their position.


  • Globalisation: opportunity or threat?
    Studying the target markets
    The information sources for research about foreign markets
    Evaluating the attractiveness of the foreign markets
    The foreign market entry methods
    The authorities of the country: which services for which sectors
  • Check up for internationalisation:
    Analysis of the entrepreneurial formula
    SWOT analysis
  • The Marketing Plan for internationalisation
  •   Services and tools for the commercial penetration:
    Strategies of international promotion
    How to build the Export office: competences, resources, organisation
    How to participate in an international fair successfully
    New promotion strategies: web marketing, in house training

– Web Marketing and Digital Strategy

– How to plan an online marketing strategy

– Pull Marketing

– Push Marketing


At the end of the course, participants will have the tools and information they need to develop an effective action plan aimed at guiding their company towards international markets.

Luxembourg Business Register # : B248141 – Ministerial Authorization #: 10114513 / 0



Additional information


CBTI members, Standard


There are no reviews yet.

Be the first to review “Business internationalisation: exploring international markets”

Go to Top